Skills & Experiences

Ilhaam Bardien

I am a digital copywriter with an Undergraduate degree in Media, Political Science, and Industrial Sociology and an Honours degree in Political Communications.

I believe that words have the power to bring change and growth if used correctly. And, the steady uptake of online communication in Africa means that the potential to use words in the pursuit of progress and advancement is expanding on the continent. The possibility for a positive impact online is endless.

It's my goal to drive this positive impact.

What I Do

Content writing
Digital content strategy planning
Social media copy
Marketing communications

Past Experiences

Digital Copywriter at Intelligent Debt Management

(2022 - Present)

At IDM, I write blogs for the company website. In addition, I work on sales mailers for engagement (such as direct marketing) and re-enagement,and various forms of internal communications.

My work also includes writing copy for infographics and implementing brand tone and voice.

Digital Copywriter at Red Ribbon Communications

(2021 - 2022)

At Red Ribbon I served clients as a copywriter for their blogs, website copy, and social media.

I created content calendars for LinkedIn and spent time working on images, graphics, and videos for the posts in the calendar too. Each post in the calendar was ideated, written, and sometimes even designed by me. I used tools like Canva, Photoshop, and Lumen5 to create visuals. As part of the LinkedIn offering, I also wrote and optimised LinkedIn pages for clients.

In terms of blogging - I wrote keyword optimised posts to boost web traffic and improve search engine rankings. To find keywords, I used tools like Google Analytics. These blogs were mostly for B2B tech companies.

I also wrote website homepage copy. In addition, I did monthly analysis reports on LinkedIn growth for clients.

Account Manager at Contentellect

(2020 - 2021)

As an Account Manager, my role involved direct communication with SaaS clients, as well as writing blogs. In addition, I was responsible for ensuring that blogs were optimised for search engines to better search rankings. To do this, I did extensive keyword research, structured articles in an SEO friendly manner, created content calendars, and did competitor analysis. In this role, I also managed a team of writers and served as an editor to them.

Freelance Writer at Contentellect

(2020)

In my role as a freelance writer, I spent my days researching and writing about a variety of technical topics related to SaaS businesses. The themes I covered included cryptocurrency, HR software, revenue operations management platforms, freight transport, and much more.

Digital Content Creator Intern

(2019 - 2020)

At Highbury Media, I was responsible for the identification of stories relevant to our audiences. I wrote articles for popular online magazines including Wedding Etc., Cape Town Etc., Getaway Online, and Popular Mechanics South Africa.