Writer · Listener · Thinker
I am a digital copywriter with an Undergraduate degree in Media, Political Science, and Industrial Sociology and an Honours degree in Political Communications. I believe words have the power to bring real change — and I use that belief to help businesses grow their online presence in a way that actually matters.
From crafting the right words to building the right strategy — here's how I help businesses show up online.
Compelling, audience-focused articles and blogs that educate, engage, and keep readers coming back.
Content calendars and strategic planning that keep your brand consistently visible and on-message.
Scroll-stopping captions and posts that grow your community and put your brand in the conversation.
Newsletters, email campaigns, and marketing collateral that turn readers into loyal customers.
Intelligent Debt Management
Writing blogs, sales mailers, and internal communications. Work includes copy for infographics and implementing brand tone and voice across all channels.
Contentellect
Direct communication with SaaS clients, SEO-optimised blog writing, keyword research, content calendar creation, and competitor analysis. Also managed and edited a team of writers.
Contentellect
Researched and wrote about technical topics across SaaS businesses — including cryptocurrency, HR software, revenue operations platforms, and freight transport.
Highbury Media
Identified and wrote stories for popular online publications including Wedding Etc., Cape Town Etc., Getaway Online, and Popular Mechanics South Africa.
